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We don’t predict change. We make it happen.

Firestone works side by side with technology-driven companies and investors to turn innovation into results that last. We believe in long-term commitment, guiding transformation from within the organisation.

Founded by Richard van den Dool, Firestone brings hands-on leadership and international experience in e-mobility, industrial automation, logistics, electrification and electronics.

From ambition to execution

Firestone steps in when technology-driven companies need direction, acceleration or renewal. We help organisations grow, scale and expand — turning innovation into commercial impact and sustainable value.

Our work goes beyond strategy. We build partnerships, form joint ventures and guide buy-and-build growth — aligning teams and turning ambition into action with clarity, ownership and lasting performance across the organisation.

Strategy & Growth

Defining strategic direction and market positioning for technology-driven expansion. Firestone helps develop clear roadmaps, commercial strategies, and growth platforms — including partnerships, joint ventures, and buy-and-build programs- that turn innovation into profitable, global business models.

Leadership Commitment

As part of your management, Firestone assumes long-term responsibility for both direction and results. When appropriate, this commitment extends beyond leadership, including financial participation to ensure complete alignment with investors and management, and sharing both the challenges and the outcomes.

Expert
Network

Each challenge calls for targeted expertise. Firestone assembles focused teams and proven partners from its global network in areas such as product development, industrialisation, finance, supply chain and marketing, ensuring that strategic goals translate into measurable performance, sustainable growth and lasting impact.

Governance & Continuity

After active management periods of 3–5 years, Firestone ensures continuity through structured handover, governance and advisory roles. We strengthen performance, credibility and investor confidence. Securing sustainable results and readiness for the next phase of growth or acquisition.

Management from within the organisation

Firestone works at management level — not as an external advisor, but as an active part of the organisation. By being embedded in both leadership and operations, we make transformation achievable, measurable and sustainable.

When Firestone joins a company, we don’t observe — we participate. We bring focus, energy and structure, guiding teams towards clear milestones and tangible results.

This involvement builds trust, insight and ownership across all levels of the organisation. We believe real progress happens when people understand, support and help drive change. That’s why we coach and align teams, develop key talent and ensure that the right people, knowledge and structure are in place for the long term.

Firestone balances three essential roles every day:

  • Strategist and entrepreneur — shaping direction and opportunity.
  • Executor and manager — translating vision into daily progress.
  • Connector and coach — uniting people, purpose and performance.

Our strength lies in combining experience, empathy and drive to turn strategic plans into operational success.

We don’t deliver theory — we deliver results that endure. Firestone offers ownership, dedication and hands-on leadership. We stay until the change is embedded, and often remain connected through governance or supervisory roles to ensure continuity and quality.

“Plans don’t change companies. People do.”

— Richard van den Dool

When it matters most

Firestone steps in when the stakes are high — when innovation, growth or transition can no longer wait. We work with leadership teams, boards and investors navigating the turning points that define a company’s future.

We work with organisations at turning points like these:

Industrial automation scaleup

Growing technology companies

Start-ups and scale-ups moving beyond their early structure — needing stronger leadership, commercial focus and scalable systems to turn potential into sustained growth.

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International businesses

Organisations expanding across borders that face friction between teams, markets or management layers. Firestone helps align strategy, structure and execution to achieve global consistency.

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Industrial and manufacturing firms

Technical companies seeking to translate engineering excellence into commercial performance — building efficiency, customer focus and future-ready operations.

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Investors and shareholders

Private equity and strategic investors aiming to strengthen portfolio companies through growth, integration or exit — improving results, credibility and long-term value.

About Richard van den Dool

Leadership that connects technology, people and progress

Richard van den Dool Robotic Summit

Richard van den Dool is the founder and driving force behind Firestone. With over 25 years of international management experience, he helps technology-driven organisations and investors turn innovation into measurable growth — from e-mobility and industrial automation to logistics, electrification and electronics.

Richard combines strategic vision with hands-on leadership. He works within organisations to align direction, teams and execution — guiding companies through growth, transformation and global expansion. His strength lies in transforming technical innovation into commercially viable and scalable business models that endure.

He also contributes internationally as a PIARC Committee Member (Road Infrastructure for Decarbonisation), helping shape sustainable mobility and infrastructure strategies worldwide.

Connect on LinkedIn, start a conversation, or view Richard’s CV to see how he helps companies make things happen.

Hands-on management partner helping technology-driven companies grow and transform sustainably.

Let’s start the conversation.

Whether you’re growing, restructuring or preparing for investment, we’ll help you make it happen.

Contact

Firestone Management &
Consultancy B.V.

Balearen 16
3825 ZK Amersfoort
Netherlands

+31 681 601 716
richard@firestoneconsultancy.com
www.firestoneconsultancy.com

Registered with the Dutch Chamber of Commerce (KVK) No. 77335856